When a business is founded, introducing such good or services to the market as well as gaining acceptance for it could be quite challenging. These are however some six major ways through which a newly created service could be made known to the local market:
Identify The Most Suitable Touch Point: - through the adequate knowledge from market research that an entrepreneur might have done prior the formal establishment of a business, it will be easy to identify the best communication medium that best suit the local community. This will thus determine the advertisement medium to focus on whether its television, print media or social media.
Be Part of a Grounded Program or Create One: - through the organisation or sponsorship of a program, a newly created business can easily buy into the emotion and heart of its potential leads thereby creating for itself a solid foundation upon which it could grow.
Promotion is Essential: - through the attachment of incentives to certain degree of patronage (in form of promotion), a business could easily get noticed within its local market.
Quality is Key: - create a strong first impression with quality service delivery. Recommendation goes a long way in establishing ones services among competitors.
Offer Free Trial: - staking ones cash on an untested product or service might be quite a challenge, you might have to offer free trial to convince at times.
Maintain a Good Market Relation: - you must device a good medium of keeping in touch with customers by a professional marketing team.
Products or services don’t preach themselves; human beings do, and this is necessary to enhance sales and quick consolidation of market activities.